5.1 Starting Up
5.3 Holding Company
5.4 Business Name
5.7 Retail Business
5.8 Law Firm
5.9 Investment Bank
5.10 Ad Agency
5.12 Business Costs
5.14 Shipping Product
5.15 Purchase Orders
5.16 Invoices for Payment
5.17 Market Demand
5.18 Virtual Consumers
5.23 World Map
5.27 Investment Portfolio
5.32 Raising Money
13. Level Status
20. Inactive Players
GoVenture World is a global business simulation. You will launch and operate businesses while competing and collaborating with other players around the world.
GoVenture World is a perpetual virtual world. Your business is always on and always evolving, even when you are not logged into the game.
Play as little as a few minutes every few days, or dive deep several times a day. It’s up to you. Use a computer, mobile device, or email to manage your business.
GoVenture World is pure business. It is not based in fantasy or combat. Your business is virtual, but your experience is so real that you will want to add it to your personal resume.
Compete and collaborate with others around the world. Play mini-games that directly contribute to your overall business success.
Gain entrepreneurship, business, finance, communication, negotiation, organizational, critical thinking, and other important skills that will help you achieve success in your life. Special features for instructors and students are also available.
Easy to start and easy to play, yet deep in its gameplay. Business types include manufacturing, retail, ad agency, legal, and investment bank (with more to come). Start one or more business types in one or more industries.
Ease into the game with simple step-by-step tutorials. You do not have to directly communicate with other players unless and until you want to. Your personal information remains private - choose to share as little or as much as you like.
Free subscription options allow you to play at no cost. If you want to dive deeper, additional features and options are available at a low cost.
In GoVenture World, manufacturing businesses create products and sell them to retail businesses. Retail businesses purchase products from manufacturers and sell them to simulated consumers.
When you start your first business, you can choose to be a manufacturer or a retailer. Later, you can start other types of businesses. You can negotiate buy and sell agreements directly with other players, or trade on the open markets. As you run your business, you can purchase useful services from other business types, including Law Firms, Ad Agencies, and Investment Banks, which are managed by other players.
Law Firms trademark your business name, mediate disputes between you and other businesses, file and defend lawsuits, and act as financial escrow agents and bankruptcy trustees.
Ad Agencies conduct marketing for your company, including email campaigns and banner and video advertising.
Investment Banks help you raise money by issuing loans, floating bonds, or underwriting your stock issue.
As you grow your money, you can use it to start new businesses or build a personal investment portfolio by buying stocks, bonds, and issuing loans to other players.
Businesses are located in specific countries and regions on the GoVenture World map. Countries vary by population, consumer demographics and psychographics. Countries also vary by government income tax and duty rates, and general business operation costs. You can lobby government to change your rates.
Time advances approximately 12 times faster than in the real world. One year in GoVenture World takes one month to play in the real world. One day in GoVenture World is 2 hours in the real world.
Your objective in GoVenture World is to start and manage one or more businesses. Your success is measured by these four factors:
Monetary currency in GoVenture World is called g money. g money is like dollars, pounds, euros, yen, pesos, etc. but it is a fictitious currency. g money is used to for all financial transactions and ultimately represents your financial success in the game.
When you create your account in GoVenture World, you are creating a Holding Company. A Holding Company is a business under which all of your Operating Businesses will fall. The Holding Company controls your cash and all of your businesses. You are the Holding Company.
You must name your Holding Company. This is the name that will represent you and all your businesses. Your next step is to create a new Operating Business, which is a wholly-owned subsidiary of your Holding Company. Your first business must be either a Manufacturing or Retail business. You must always operate one of these businesses, but later you can also start any number of new businesses of any type that are available.
Features of a Holding Company:
You must choose a name for your Holding Company. This name will represent you in GoVenture World.
You may also choose to protect your Holding Company name by registering it as a Trademark.
Choosing a location for your Operating Business is an important decision. Each country has different market demand, business operating costs, shipping costs, and import duties.
A Retail Business can only sell to consumers in the country in which it is located.
A Retail Business in Canada can only sell to consumers in Canada.
Manufacturing Businesses can sell to retail businesses anywhere in the world.
Cars manufactured in Canada can be sold to retailers in the USA and Australia.
A small number of businesses of all types are run by the computer. Computer-run businesses are used in GoVenture World to:
Computer-run businesses are designed to be somewhat competitive but easily beaten by human-run businesses. As more human-run businesses are active in GoVenture World, fewer computer-run businesses will be needed.
There are two ways to buy and sell product:
Manufacturers cannot buy products, they can only sell. Retailers can only sell products to virtual consumers.
When selling product you have to set a selling price. To determine the best selling price you have to consider the amount of profit that you need to cover the cost of the product plus operate your business.
In business, there are two common methods for setting price: Cost-plus pricing and Market pricing.
Consumers generally prefer lower-priced products. However, some consumers are willing to pay more for products that match their desired combination of features, quality, and brand.
Note that while some consumers may be willing to pay a higher price for a product, be aware that if the price is unreasonably high, consumers will choose not to buy. As you continue to increase your price beyond a certain threshold, sales will slow as fewer and fewer consumers will purchase. If your price is above a maximum-price threshold, no sales will be made.
Discovering the most profitable price for your business requires experience and experimentation.
Market demand is the amount of money that consumers spend to purchase products from retail businesses. Market demand varies by country.
Suppose Spain has a market demand for automobiles of g100,000. This means that (simulated) consumers in Spain will purchase up to g100,000 of automobiles each and every year.
In GoVenture World, consumers are simulated (not real) people that purchase products from retail businesses.
Manufacturing Businesses produce and sell products to Retail Businesses. Retail Businesses sell products to virtual consumers. Virtual consumers are simulated by GoVenture World. Virtual consumers decide which products they are going to purchase based upon:
Various consumers assign different levels of concern to each of the above attributes. For example, some consumers are very price conscious and will choose the lowest priced product, regardless of features, quality, or brand.
Some consumers are brand conscious and will purchase leading brands regardless of price. While other consumers have a combination of concern with price, features, quality, and brand. These are called consumer psychographics. Consumer psychographics vary in GoVenture World by country.
Understanding consumer psychographics is necessary for business success. For example, spending extra money to produce a product with improved features may not be a good business decision if there are few consumers concerned with features.
Consumer demographics identify characteristics of consumers, such as location, age, race, income, and other statistics. While consumer psychographics identify how consumers think, consumer demographics identify where they are and what they may be able to afford. Consumer groups are collections of consumers that share similar psychographics and demographics.
When products are manufactured they can be produced with a certain set of product Features and manufacturing Quality.
Features and Quality are two ways to differentiate a product from competing products (other ways are Brand and Price). Access market research to discover the various consumer psychographics in GoVenture World to help you determine what types of products consumers want to buy.
Brand Equity represents the Brand Awareness and Brand Loyalty you have created for your business.
Each individual business has its own Brand Equity that is continually updated. Your Holding Company also has its own Brand Equity. A higher Brand Equity will attract more customers to your business. To improve Brand Equity:
Note that advertising will improve the Brand Awareness of your business with other players in GoVenture World (because they may see your ads) and with virtual consumers (who cannot read the message in your ads, but who will be affected by the ad being run).
Businesses can run advertisements (ads) to increase their brand awareness. Ads are displayed in the smartphone. Ads are visible to all players at the same time. They cannot be turned off because they are part of the game. To run an ad, you must purchase a spot.
Players can only run ads that promote activity related to GoVenture World. Ads that promote anything else will be promptly removed and could risk having your account suspended or cancelled.
Holding Companies can trademark their names. Trademarking your name protects you from others who may want to take advantage of your business success. For example, let’s say you spend much time and money building up a strong name brand in GoVenture World called “Ford”. You would not want another player to create a Holding Company with the name "Fordd" or “Fords” as that might confuse other players into thinking that is your business. To avoid this from happening, you can hire a Lawyer to register your Holding Company name as a Trademark.
If you have a Registered Trademark and believe another player has infringed on your Trademark, you might ask the player to change his Holding Company name or pay you a fee to use your Trademark. The infringing party may or may not comply with your terms. If they do not, you may have to hire a lawyer to mediate the dispute or sue them. Keep the following in mind:
GoVenture World is made up of countries that closely match the real world.
Each country in GoVenture World has its own government that sets taxes and duties. The location of your Holding Company headquarters determines which government policies apply to your business.
NOTE: Current gameplay has been changed so that a Holding Company will not be forced into bankruptcy and cannot file for bankruptcy. The Holding Company will continue to receive a Line of Credit to avoid bankruptcy. The five bullets below do not apply to current gameplay but remain in this User Guide in case of future changes.
Raising money gives you the ability to do many interesting activities. There are several ways to raise money:
How you interact with other business owners (players) affects your reputation. If you communicate clearly and do business honestly, you will build a positive reputation and more people will want to do business with you.
Players can post their comments (positive or negative) about their experiences doing business with other players on the company websites.
The GoVenture World Marketplace is the place to go to purchase g money, merchandise, and other products.